Hi, I’m Oz. This is my story.
A brand and business innovation leader, coach, strategist and keynote speaker focused on one thing:
Powering Brands. For Good.
I’m a girl from Croydon. First-generation university educated, one of only five people in my wider family to ever go. I didn’t grow up with networks or shortcuts. I grew up watching my mother run her own shoe business, talented, resilient, full of vision — only for it to stall because she lacked the support, capital, and ecosystem she needed. I saw what that cost her: not just financially, but in freedom, choice, confidence, and agency.
That experience didn’t just shape me. It defined the work I do.
For over 30 years, I’ve worked across brand strategy, innovation, and marketing — partnering with Fortune 500 multinationals, start-ups, and scale-ups across tech, FMCG, finance, beauty, fashion, luxury, travel, hospitality, and energy. My career spans television networks, senior leadership roles in global advertising agencies, and The Future Laboratory, where I helped iconic brands anticipate what’s coming long before it arrives.
Before founding The Resilient, I built and exited BrandSeers - the fastest-growing brand design consultancy in Istanbul - working with the region’s top brands on both global and local growth mandates.
Along the way, one belief became clear:
Brands are no longer just associations of desire.
They are declarations of the world they seek to build.
The real question isn’t how to build brand worth.
It’s to whom and at what cost.
Today, my work sits at the intersection of strategy, creativity, technology, and human transformation. In my coaching and workshops, I combine psychology, with evidence-based neuroplasticity to help leaders and teams reconnect with their creative intelligence - dissolving imposter syndrome, strengthening self-mastery, and building resilience that actually holds under pressure.
I’m also a Strategic Partner and Workshop Co-Lead at orient(ai)tion, where we help organisations navigate AI responsibly - building literacy and alignment so innovation supports people, values, and meaningful outcomes. In a time when trust is the most valuable currency, I believe every business must be trusted, not just seen as innovative, but as accountable.
I’ve spoken on stages like Cannes and the UK Creative Festival, and at leading UK universities — not to “share expertise,” but to ask the questions that shape what comes next: who gets to build, who gets believed, and who gets backed.
Powering brands for good requires more than purpose statements. It requires an inclusive, fair, and equitable playing field — where talent isn’t limited by access.
When women build businesses at the same rate as men, it could add up to £250 billion of new value to the UK economy. That’s not just numbers. It’s jobs. Innovation. Freedom. Choice. Progress.
My mother’s business didn’t get that chance. Too many others still don’t.
So I’ve spent years supporting entrepreneurs - especially women - to change that. One of the way I do that is through Female Founders Rise, as founding advisory member supporting Emmie Faust: the UK’s most generous, supportive, inclusive, collaborative and genuinely fun - launchpad for female founders. We build outcome-based programmes designed to help women grow businesses with real traction, rooted in community, generosity, and impact.
Because when women don’t build businesses, we all lose out: economically, culturally, and generationally.
My Approach
I bridge inner transformation and outer impact — rewiring neuroplasticity so you can become your vision, then shaping the strategy, foresight, creative design, systems change, and communications that make it real.
Anticipating What’s Next
By anticipating what brands should lean into next — by reading signals from the margins, not chasing trends
Beyond Purpose
By asking bigger questions about who brands truly serve — beyond investors and shareholders..
Ethical AI
By standing for the ethical substance of AI — not symbolic legitimacy..
Self-Mastery and Inner work
And by holding leadership integrity, resilience, and self-mastery to the test — not paying them lip service.